Kingsland Road light up Rugby

RUGBY'S big Christmas switch-on proved to be a real boost for the town - with car parks full and businesses reporting excellent trade.

X Factor stars Kingsland Road 'proved to be a massive draw' while all the other fantastic attractions also did their bit to create one of the biggest and best ever switch-ons in the town.

Aftab Gaffar, Rugby First Managing Director said: “We made a lot of changes to the event this year and were determined to broaden its appeal to a wider audience, increase visitor numbers and keep it fresh and interesting. I think it is fair to say this was achieved and we are delighted with how the day went.

“Throughout the day the town was extremely busy which is obviously fantastic news for local businesses.

"This is a great way to start the festive season at what is a particularly important time of the year for local retailers.

"I would like to thank all those that took part and joined the celebrations and encourage them to support their town centre this Christmas by shopping local.

"Finally on behalf of Rugby First I would like to wish everyone a very Happy Christmas.”

Observer photographer Jon Mullis was on-hand to capture the day's festivities.

Buy photos» Homecoming gig for Rugby’s Connor Conaboy. 48.013.022.rug.jm63

Buy photos» Connor Conaboy’s mum Vicki Street proudly watches her son at his hometown gig. 48.013.022.rug.jm46

Buy photos» Coventry's JJ Thompson. 48.013.022.rug.jm61

Buy photos» 48.013.022.rug.jm65

Buy photos» Kingsland Road's popularity has gone through the roof since their X Factor appearances. 48.013.022.rug.jm42

Buy photos» Fairground rides were a real hit with the punters. 48.013.022.rug.jm5

Buy photos» Crowds lined the streets of the town centre for the switch-on. 48.013.022.rug.jm30

Buy photos» A Katy Perry tribute act was also on the line-up. 48.013.022.rug.jm27

Buy photos» Adoring fans waited for the band. 48.013.022.rug.jm35

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